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美国罗彻斯特大学市场营销专业申请解析

编辑:乐闻携尔 来源: 乐闻携尔 发布时间:2016-07-25

文章摘要: 罗彻斯特大学University of Rochester, Rochester, NY (综合排名:#33) 项目名称:Master of Science in Business Administration with a Concentration in Marketing, MBA in Marketing, PhD in Marketing MS in Business AdministrationMarketing: 开

罗彻斯特大学University of Rochester, Rochester, NY (综合排名:#33)

项目名称:Master of Science in Business Administration with a Concentration in Marketing, MBA in Marketing, PhD in Marketing

MS in Business Administration—Marketing: 开设在Simon School of Business下。其课程将教授学生基本的市场数据分析技能和准确传播这些数据的技能。另一方面,该项目也特别注重学生的知识运用技能。因此,除了理论授课,学校也以案例分析、实践练习、知名专业人士特邀讲座(如Steven Brigham ’99S (MBA), Executive MBA Program, CIO and Vice President, Brookstone Inc)以及专题项目的形式,来提高学生在现实社会中Marketing领域的知识运用与实际操作技能。

当然,他们的课外活动也非常丰富。对Marketing领域感兴趣的学生,可参加Simon Marketing Association举办的一年一度的Marketing Case Competition(该活动的筹办方包括Fisher-Price Inc. 和Heineken USA)。另外,该协会也经常举办Networking Events。不过,你也可以加入Simon Pricing Club,从而提高自己的定价能力(practical pricing skills,这是在课堂上无法得以提升的实践技能),为自己在该行业打好基础。或者加入Rochester Chapter of the American Marketing Association,听听优秀营销专业人士的讲座。总之,这些都将让你们受益匪浅。

毕业生主要从事以下职业:

市场调研(market research)

Project manager,Account executive,Assistant market analyst,Assistant product analyst,Market research associate

销售管理(sales management)

Trade sales,Account manager,Technical sales

广告(advertising)

Account coordinator,Assistant account executive,Public relations assistant,Assistant media buyer,Research assistant

Hiring Companies:

APCO Worldwide

Bausch + Lomb

Campbell Soup Company

CDS, Global

Cronin & Company

Eli Lilly & Co.

Johnson & Johnson

Nielsen

Vitamin Shoppe

Welch Allyn

Tuition:

$53516=$1,574*34

Simon MS Program 2012-13 Tuition - $1,574/credit hour(Marketing - 34 billable credits)

课程安排(37 credits,包括9 core classes,2 electives,以及Communicating Business Decisions sequence)

学习时间为11个月(Students who study on a full-time basis complete the program in 11 months.)。

Required courses:

GBA 411 Framing & Analyzing Business Problems I

GBA 412 Framing & Analyzing Business Problems II

GBA 461 Core Economics for MS Students (Foundations Course)

MGC 401-3 Communicating Business Decisions (Modules I, II, and III)

MKT 402 Marketing Management

MKT 412 Marketing Research

MKT 414 Pricing Policies

MKT 433 Advertising and Sales Promotion

MKT 435 Distribution Channels and Salesforce Management

MKT 436 Database Marketing

申请条件:

1.注重申请者的领导能力、团队合作能力、沟通能力、职业理想、成绩优异(这是他们的原话: Simon students are the best of the best. We want to know if you are a self-starter with evidence of leadership and teamwork. The Admissions Committee will also look to see if you have strong communications skills and are focused on career aspirations and academic excellence.)

另外,就是工作经历(包括实习或全职工作)和职业目标也是他们看中的。(When making  admissions decisions, the Simon School considers work experience to include both internships and/or post-baccalaureate experience. The quality and quantity of working experience, combined with career goals, are equally evaluated. Your decision to pursue graduate study should be consistent with the career goals typically offered for this program.)

2.需要托福(不接受雅思)和GMAT/GRE

3.推荐信:必须递交一封,两封也可以,只可网推。

4.One required essay (double spaced, 12 point font, 500 word limit)

5.非正式成绩单,申请时在网申系统上传扫描版,录取后再补寄官方正式成绩单:Unofficial transcripts, scanned, and uploaded for each college attended (admitted students will be required to submit official transcripts at a later date).

6.面试:需要(The admissions interview is an important two-way communication and you should treat the interview as you would a job interview. Dress professionally, arrive a little ahead of schedule and come prepared to discuss your background, while also preparing a few questions to allow you to learn more about Simon and the admissions process.)

7.截止日期:

Full-time Fall 2013 Entry:

APPLICATION DUE:NOTIFICATION BY:

October 15January 15

November 15  February 15

January 5  March 31

March 15(last for intl)May 20

Website: http://www.simon.rochester.edu/programs/full-time-ms/academics/programs/marketing/curriculum/index.aspx

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