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美国约翰霍普金斯大学市场营销专业申请解析

编辑:乐闻携尔 来源: 乐闻携尔 发布时间:2016-07-26

文章摘要: 约翰霍普金斯大学Johns Hopkins University, Baltimore, MD (综合排名:#13) 项目名称:MS in Marketing, MBA in Marketing MS in Marketing:有full-time和part-time两种形式。在这里仅重点介绍full-time program。时长为12个月


    约翰霍普金斯大学Johns Hopkins University, Baltimore, MD (综合排名:#13)
    项目名称:MS in Marketing, MBA in Marketing
    MS in Marketing:有full-time和part-time两种形式。在这里仅重点介绍full-time program。时长为12个月。总学分要求为36 credits。该项目是没有相关工作经历的申请者的理想选择。学生通过学习该项目,将学会分析复杂的市场数据资料,深入了解市场并制定出合适的营销方案,并且掌握独特且灵活的管理方法。
    Tuition:$56,200 (for entire 12-month program)
    Informal specializations
    Consumer Behavior*
    Marketing Research and Strategic Marketing^
    Marketing Strategy and Management+
    课程安排:
    Business Foundations (14 credits)
    Business Communication
    Leadership Ethics Seminar
    Business Law
    Statistical Analysis
    Decision Models
    Operations Management
    Marketing Management*
    Functional Core (required courses - 6 credits)
    Strategic Marketing
    Marketing Research
    Understanding Consumer Behavior
    Marketing Electives (students select 8 electives, for a total of 16 credits)
    Advanced Marketing Strategy+
    Analysis for Product and Services Innovation^
    Behavioral Analysis for Marketing Decisions*
    Branding and Marketing Communications*
    Business-to-Business Marketing*
    Competitive Pricing Analysis+
    Customer Relationship Management^
    Digital Marketing and Social Media^
    Entrepreneurial Marketing+
    Sales Force and Channels of Distribution+
    申请条件:
    1.托福100(code:0834),或者雅思7.0。
    2.GMAT: 学校建议提供。
    3.Essay questions:
    1),What are your career aspirations and why is a graduate business degree the next step to achieving those goals? Specifically, why have you chosen a Johns Hopkins program to do this? (500 words).
    2),Please answer essay option 2A) or essay option 2B).
    2A) Describe your most significant success or failure. Please include the situation, attributions related to it and what you learned from it (500 words)
    2B) Describe a time in which your ethics were challenged. How did you address the situation and what did you learn? (500 words)
    3)  Why are you a strong candidate for the Johns Hopkins Carey Business School program? What makes the Carey degree a good fit for you? How will you make a unique contribution to the Carey community? (300 words)
    4.简历,强调:
    Strong potential for success as a student, leader, and manager
    Active community involvement
    5.2封推荐信
    6.需要course-by-course成绩认证
    7.工作经验:建议有。
    8.截止日期:4月1日。
    注:国际生在申请时不需要寄送银行存款证明原件,之后学校会单独联系,提交存款证明原件;学校不提供住宿。
    Website: http://carey.jhu.edu/our_programs/MS_Programs/full_time/ms_marketing

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